01 / Leads
The enquiry arrives.
An interested buyer sends a WhatsApp message. Genie captures the details and asks the qualification questions.
An AI platform for estate agencies
The property story,
held together.
Calls, messages, documents and marketing, connected around each property. Genie helps with the work between conversations, so you have more time for your clients.
Your agency’s second brain.
Vendor · WhatsApp09:41
“How did the viewings go?”
The context is already here.
Buyer callCaptured
Transcript · Facts to review
MAXWORK
Vendor update
Draft ready for reviewStrangford, Walton LaneViewings
Illustrative workflowOne connected platform.
DashboardAssistant GenieUnified CommsGenie Studio
01 / Your working day
Start with what matters.
Genie has the context.
Open your day, see what needs attention and ask Genie for the detail. No fresh briefing every time you change tasks.
A preview of the RealGenie dashboard with example data: 14 open priorities, £39.2M total asking value across 46 homes for sale, and today’s priority, approval waiting: vendor update for Strangford, Walton Lane.
Product factDashboard
Every sale checked against 8 rulesSuch as offers going cold or a sale stalled for 21 days.
Every sale checked against 8 rules: Every 5 min. Such as offers going cold or a sale stalled for 21 days. Product fact, Dashboard.Product factDashboard · Comms
Silence before a chase is draftedIf a solicitor or buyer goes quiet for 48 hours, the chase is already drafted.
Silence before a chase is drafted: 48 hours. If a solicitor or buyer goes quiet for 48 hours, the chase is already drafted. Product fact, Dashboard · Comms.The RealGenie dashboard, shown with example data. Ask Genie a quick question here; longer research and documents go to MaxWork, with the property context.
02 / The estate agent’s working day
With RealGenie
The agentic way.
One connected AI platform
keeps the property story together.
The call is captured.The context is connected.The draft is ready for your review.
Less time piecing it together.
More time with your clients.
Without RealGenieMore admin between you and your clients.
The old way.
You hold the property story together.
Email + WhatsAppSwitch between conversations.Where was that update?
CRM + spreadsheetsEnter the same details twice.Copy, paste, check again.
Calls + notesWrite up the conversation.Before the next call starts.
Files + attachmentsHunt for the latest version.Which one did we send?
Diary + remindersChase the missing answer.Who is still waiting?
Updates + handoversExplain the story again.Bring the next person up to speed.
Research + reportsGather it all by hand.Then turn it into a document.
Photos + brochuresRebuild each format.Another change, another export.
Portal enquiriesCatch up after hours.The enquiry arrived last night.
Follow-upsRemember the next step.Keep a separate list.
Different tools. One person connecting them.Scroll to bring it together
The work between conversations
Give the busywork
somewhere to go.
Not another list for you to manage. A place to get the preparation done, see the result and decide what happens next.
Qualification ready
A new enquiry, captured.
Qualify message enquiries around the clock and bring the lead to Approvals.
Facts to review
A call, remembered.
Capture the transcript and review the proposed Facts while it is fresh.
Draft prepared
A reply, with context.
Draft the vendor update with the property story already in view.
Sources gathered
Research, brought together.
Ask MaxWork for comparable research and valuation preparation.
Document draft
Paperwork, prepared.
Work on reports, appraisal letters and memoranda of sale.
Pack ready to check
Marketing, assembled.
Prepare images, brochures and social formats for your review.
Context connected
The story, kept close.
Recall what changed, what was said and what still needs confirming.
Note to confirm
A note, before it slips.
Dictate after a viewing and review the note on your phone.
Minutes per job
The same jobs.
A fraction of the minutes.
Our estimate
How long one job takes by hand today, and with Genie, counting your team’s review. These minutes are what the hours given back are built from.
Minutes per job, today and with Genie
Today, by handWith Genie, including your team’s review
One of each job: 202 minutes by hand, 38 with Genie. 164 minutes back, 81% less time: £60+ of staff time at £22 an hour in the UK, or £76+ at £28 an hour in London.
| Job | By hand | With Genie |
|---|---|---|
| Particulars and brochures (Genie Studio) | 120 minutes | 20 minutes |
| Valuation letters, sales memos (MaxWork) | 45 minutes | 10 minutes |
| Vendor updates (Comms) | 15 minutes | 3 minutes |
| Enquiry response, qualifying (Comms · Leads) | 10 minutes | 2 minutes |
| Chasing solicitors and buyers (Dashboard · Comms) | 8 minutes | 2 minutes |
| Call notes (Calls) | 4 minutes | 1 minutes |
Our estimate, for one of each job, counting your team’s review. Staff time is valued at £22 an hour (UK) or £28 (London): average pay including commission, employer National Insurance and pension, per working hour (ONS 2025, GOV.UK 2026/27). Every pound is a minimum: the minutes saved × the rate, rounded down. The hours given back are these minutes saved × jobs a day × 5 days.
03Unified Comms
Different channels.
One property story.
A sale takes months. The conversation never really stops. Keep every update, call and piece of work connected to the property, so you can pick up where you left off.
A NEW RELATIONSHIP STARTS HERE
A portal enquiry, WhatsApp message, email or new call starts the relationship.
Product factComms · Leads
First reply to a new enquiryGenie answers a new enquiry in 30 seconds to 2 minutes.
First reply to a new enquiry: Under 2 min. Genie answers a new enquiry in 30 seconds to 2 minutes. Product fact, Comms · Leads.Product factCalls
Calls written up on the property fileA summary, the client’s facts and what is still to ask.
Calls written up on the property file: Every call. A summary, the client’s facts and what is still to ask. Product fact, Calls.01 / THE CONVERSATION CONTINUESDifferent ways in.
Email
WhatsApp
Calls
Different ways in.
One property story.
EmailWhatsAppCalls02 / GENIE PREPARES
The context stays.
A call becomes a transcript.
A conversation becomes a draft.
03 / YOUR REVIEW
Prepared. Not sent.
Check the details.
You decide what happens next.
Genie connects the conversation.Illustrative workflow · One connected property record
Strangford, Walton LaneOne property. The context stays with you.
ViewingsDeal 7Facts 8
Emma Williams · Vendor
Genie’s draftReview before sending
Hi Emma, James liked the natural light and would like a second viewing. I’m confirming availability before suggesting a time.
Based on the recorded call. Proposed Facts still need review.From a reviewed call to a report, back to the right conversation.
Reply with the story in front of you.
Read the property’s email and WhatsApp conversations in one place. Ask Genie to draft a reply using that history, then check the recipient, edit the wording and approve it.
Stay with the conversation.
Make and receive calls with the property in view. Afterwards, check the transcript, key points and proposed Facts. Ask Genie to draft the follow-up while the conversation is still fresh.
Hand over the longer jobs.
Ask for a valuation brief, document analysis or vendor report. MaxWork uses the relevant calls, messages and files, asks for missing details and returns a draft for you to refine.
04Genie Studio
One folder of photos.
A connected marketing pack.
Prepare property images, brochures and social formats in one workspace. Compare the changes, then bring the result back to the conversation before sharing.
OriginalRevisedDrag to compare the versions
Your brief. Your review.
Genie prepares the revision in the background.
YOUR AGENCY · PROPERTY COLLECTION
Strangford, Walton Lane
Property brochure · DraftA PLACE TO CALL HOMEThe next chapter
Illustrative design. Verify details and disclose edits where required.
The next chapter
starts here.
Images and property details brought together in one reviewable brochure.
Illustrative design. Verify details and disclose edits where required.PROPERTY PREVIEWA fresh perspective.Square social format · Draft
TAKE A CLOSER LOOKYour next
chapter.Story format · Draft
chapter.Story format · Draft
Prepared together. Reviewed by you.
Product factGenie Studio
Brochure in your brandGenie builds a brochure in your brand in about a minute.
Brochure in your brand: About 1 min. Genie builds a brochure in your brand in about a minute. Product fact, Genie Studio.Product factGenie Studio
Photos per uploadUpload up to 100 photos at once.
Photos per upload: Up to 100. Upload up to 100 photos at once. Product fact, Genie Studio.One night, start to finish
The day can end.
The preparation needn’t.
An illustrative night with RealGenie. Message lead capture continues 24/7. Work you have requested or approved comes back for review.
02 / Preparation in progress
The agreed work continues.
An approved Studio revision and a requested MaxWork report can be prepared in the background.
Preparing
03 / Ready to review
The work has a place to land.
The qualification, marketing revision and document draft remain with their property records, ready for your review.
For review
04 / Your morning briefing
You start with the decisions.
Review the lead, compare the marketing changes and check the report. Approve what should happen next.
Example sequence, not a turnaround promise. Ongoing messages, marketing releases and important changes remain yours to approve.
First reply to a new enquiry
Under two minutes.
Not almost four hours.
Product fact
RealGenie replies to a new enquiry in 30 seconds to 2 minutes. The UK average is 229 minutes (Homeflow, 2023).
The RealGenie bar is so short you can barely see it. That is the point.
First reply to a new enquiry: RealGenie, under 2 minutes (30 seconds to 2 minutes). UK agents, average: 229 minutes, almost 4 hours (Homeflow, 2023).
Connected capabilities
The right help.
The same property context.
01 / Assistant Genie
The quick question.
Prepare for a call. Ask what changed. Find the next useful step.
Explore Assistant Genie02 / CommsThe conversation.
The people, messages and property history behind the reply.
Explore Comms03 / CallsThe spoken detail.
A completed call becomes a transcript and proposed Facts to review.
Explore Calls04 / MaxWorkThe deeper work.
Research, analysis and documents, with the relevant context.
Explore MaxWork05 / Genie StudioThe marketing work.
Prepare the revision, compare the result and return it to Comms.
Explore Genie StudioOne platform, not five disconnected assistants. The next task starts with the relevant record, not a blank conversation.
Your agency’s second brain
The story stays.
Genie brings it into focus.
The calls. The people. The details that matter. One connected property record, ready when your clients need you.
Chapter 1: The record
Every call, message and detail, kept with the property.
- Tue 14:10 · Buyer call: James would like a second viewing.
- Tue 09:42 · Vendor message: Asked how the viewings went.
- Still to confirm: Viewing availability.
A request is not a booking.
Chapter 2: What changed
The earlier record stays. The latest is clear.
- Earlier suggestion: Saturday morning
- Latest preference: Sunday afternoon
- Still to confirm: Availability and the time.
A preference is not a booking.
Chapter 3: Private details
Connected does not mean shared.
- For the buyer: The second viewing request.
- Private to the vendor: Their negotiating position.
- Before sharing: Check the recipient and the wording.
Private details stay out of the reply.
Chapter 4: Your review
Prepared with the property in mind. Nothing sent.
Draft reply: Hi James, thank you for asking. The vendor has suggested Sunday afternoon. I’m checking availability and will confirm the time shortly.
Prepared for review. Nothing sent.
Grounded in the recordPrivate by audienceHonest about unknownsGuided by your review
At your desk. Between viewings.
The same story.
Wherever the day takes you.
Your web and iOS apps share the property record. On the road, Dictate helps you capture the detail while it is fresh. Review the note and suggested actions before confirming.
Prepare for the next client conversation.Capture the note after the viewing.Return to the same property at your desk.
9:41RealGenie for iOS●
PROPERTY CONTEXTStrangford, Walton Lane
ViewingsCommsCallsMaxWork
Just finished a viewing?
Keep the detail before the next appointment takes over.
Sample interaction. Your microphone is not used.
Connections that fit your agency
Bring your channels.
Keep the context.
Email, WhatsApp and calls belong with the property. Tell us about your CRM and calendar, and we’ll confirm the supported connections and setup with you.
Email
WhatsApp
Calls
Your CRM
Your calendar
Documents
Connections are confirmed at setup. A portal enquiry received by email or WhatsApp is not a claim of direct portal integration.
The time Genie gives back
The busywork adds up.
So does the time back.
Our estimate
Hours given back by size of agency, each a minimum. Everything comes from one rule: about 10 hours a week for each person in sales.
Time back each week, by agency size
Minimum hours, their worth in staff time, and the extra people they equal.
| Agency | A day | A week | A month | A year | Equals |
|---|---|---|---|---|---|
| Single-branch agency | 10+£220+ | 50+£1,100+ | 200+£4,400+ | 2,500+£55,000+ | 1+ person |
| Multi-branch agency | 40+£880+ | 200+£4,400+ | 850+£18,700+ | 10,000+£220,000+ | 5+ people |
| Large agency group | 200+£4,400+ | 1,000+£22,000+ | 4,000+£88,000+ | 50,000+£1,100,000+ | 25+ people |
Where the 200+ hours come from
A multi-branch agency: 4 branches, 20 in sales, 200 homes on the market.
Where the 200+ hours a week come from in a multi-branch agency, and their worth in staff time at £22 an hour (UK): Call notes, 50+ hours, £1,100+; Vendor updates, 40+ hours, £880+; Property particulars, 33+ hours, £726+; Chasing solicitors, buyers, 30+ hours, £660+; Valuation letters, sales memos, 29+ hours, £638+; Enquiry response, 20+ hours, £440+. In all, 200+ hours, worth £4,400+ a week.
How the estimates are built: minutes saved per job × jobs a day × 5 days. That comes to about 10 hours a week for each person in sales, on a 7.5-hour working day, and every figure is shown as a minimum. Pounds are those hours × £22 an hour (UK) or £28 (London), each a minimum: the staff time they free, not cash saved. Product facts come from the RealGenie product. The estimates are still being refined, and agencies using RealGenie measure the real numbers.
What the time is for
Listen a little longer.
Explain the next step.
Be there for the move.
Buying or selling a home is personal. Your clients need someone who listens, understands the stakes and stays with them through the decisions.
RealGenie helps with the preparation around that relationship. Your team brings the reassurance, negotiation and human judgement that make it matter.
Looking ahead / Our ambition
An expert colleague.
With you as the manager.
We’re working towards a Genie that knows how to complete more routine estate agency work, learns from reviewed outcomes and brings the important decisions to an experienced agent.
The goal is fewer routine interruptions and more capable AI support, so people can focus on clients. Greater capability must come with clear authority and earned trust.
A DIRECTION, NOT A CLAIM ABOUT TODAY
Today
Prepare. Review. Approve.
Message lead qualification can run automatically. Ongoing messages, releases and important changes stay under your control.
Our ambition
More routine work, handled.
An increasingly expert AI colleague that escalates consequential decisions, within the authority your agency gives it.
See it with your agency in mind
Your work.
Your RealGenie demo.
Walk through the property journey, the tasks you want help with and the systems you already use. We’ll discuss setup and pricing around your agency.
WHAT WE CAN WALK THROUGHYour morning briefing and Assistant GenieLeads, Approvals and Live InboxComms, Calls and a MaxWork reportGenie Studio and the mobile workflow
A few useful answers
Before you ask.
What is RealGenie?
RealGenie is an agentic AI platform for estate agencies. It brings the dashboard, Assistant Genie, Unified Comms and Genie Studio together. You can follow a sale, ask questions about the property and get help with enquiries, client messages and documents.
What makes it an agency’s second brain?
A sale can take months, and the details are easy to lose across calls, messages and files. RealGenie keeps that history with the property, including reviewed Facts and unanswered questions. Genie draws on those records when you ask for help. It cannot know information it has never received.
What happens when a new enquiry arrives?
Message enquiries enter Leads, where Genie captures details and asks qualification questions 24/7. You can still see which portal an enquiry came from if the conversation moves to email or WhatsApp. Check the conversation in Approvals before admitting the lead to Live Inbox.
Why is it called Live Inbox?
Because the conversation keeps going throughout the sale. Buyers call, vendors ask for updates and solicitors send documents. Live Inbox brings Comms, Calls and MaxWork together so those updates remain part of the same property record.
How do calls fit into Unified Comms?
You make or answer the call. Genie helps capture it as a transcript, proposed Facts and follow-up drafts for review. A new caller can enter Leads; an existing client’s call adds to the property history. Recording and transcription depend on your connected calling setup and appropriate notice.
What can I ask MaxWork to do?
Ask for comparable sales research, valuation preparation, an appraisal letter, a memorandum of sale or a vendor report. You can also ask questions about documents and provide a previous letter as a reference. MaxWork uses the property records and asks when it needs important missing details.
RealGenie